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Friday, January 21, 2011

Valentine's Day and White Day

I really apologize for the delay in blog updates lately. I've been swamped with exams, papers, and tests, so I haven't had the time. But I'll make it up to you in the coming months. The first semester is officially over, and I only have one more report to write. I'm doing it on Japan's problem of 高齢的 or an aging society. There's a ceremony tonight which I'll be going to to show everyone off and then we're all going to a 飲み会 (nomikai), which is really just a really big drinking party.

Since it's been so long, this post will be a light-hearted and yet cultural one. Congratulations.

It's nearing that time of year as we all know. The time when hearts pop up everywhere, things mysteriously become pink, and the stores start selling chocolate like it's going out of style. Yes, it's almost time to think about Valentine's Day. Valentine's Day is pretty much the same world round. Hang out with your special someone, give them a gift or two, and spend your time in blissful love. So I'm sure, you're asking, "Michelle, why are you writing this post?" And you know what? Hold your horses. I'm getting there.

Valentine's Day in Japan is special too, which is why this post exists. Contrary to the States, in Japan women give men chocolate and gifts. Imported around the late 1950's, there are three main types of chocolate giving.

  1. 本命チョコ (honmei-choko) - Literally "true feeling" or "genuine sentiment" chocolate, this is the chocolate you give to your loved one. This chocolate can be bought, but it's tradition to make your own. Normally this is elementary, middle, and high school children, but university students also participate. This chocolate can be anything from your standard type chocolate to things which are chocolatey like cookies, cakes, muffins, pastries, etc. Heart shapes are suggested though.
  2. 義理チョコ (giri-choko) - Called "obligation/duty" chocolate, this is the chocolate that you give to your boss, male friends, or anyone that you feel doesn't have a girlfriend and therefore deserves to get chocolate out of pity. Your goal is not to let any man feel left out. This does not need to be anything extravagant but it is required to fill the obligation.
  3. 友チョコ (tomo-choko) - This is what we call "friend" chocolate. Basically, girls are sad that they don't get any chocolate on Valentine's, so they send chocolate to each other. 

If one feels particularly close to a person, then a gift of some kind normally accompanies the chocolate. This is particularly true of 本命チョコ (honmei-choko).

Of course, except for 友チョコ (tomo-choko), women seem to be left out of this mix. But fear not, for a month later, the men return the favor. This happens on ホワイトデー (White Day), which was said to be brought to Japan by a marshmallow company, therefore giving the day it's name. Set a month after Valentine's Day, on March 14, men send women that they're interested in or by obligation a gift. However, they are not required to return a gift to all the women that sent them chocolate. If it's chocolate or sweets, the color white is preferred, though other gifts are acceptable. These gifts are either equal in value or priced slightly higher it seems.

Michelle

2 comments:

  1. Fascinating! Thank's, Honey!

    -- Dad

    ReplyDelete
  2. Michelle,
    I think I prefer American Valentine's Day!!
    Joy

    ReplyDelete