Of Jishuku

Well-rested and English working properly again, I feel as if I can write a blog post to everyone now. In a brief update about last night's 7.4 quake, I'd like to note that no significant damage occurred. Only 2 people are known to have died, and a few injured. The Fukushima Daiichi Plant is as stable as it was before the earthquake. Workers were briefly evacuated due to tsunami concerns, but that tsunami warning was lifted, so they went back to fixing the reactor. And before you comment on hearing that there was a tsunami, please understand that it was a meter high. That's nothing. It's like a wave. So, continuing on with things that not overblown in the US news. After doing some silicone gel work, it seems like the leak was slowed and possibly stopped the other day. Not sure on this though because I admit I've been a tad busy as of late.

The lack of food in the Touhoku region is still continuing to hurt the residents there. It's a shame that they've survived through all this only to have to face possible starvation. The government and other groups are distributing food of course, but having the food and having the manpower to distribute the food are different. Japan can get through this, but it's going to take an army of volunteers to do it.

The yen is slowly falling. In a way, this is good. It means that Japanese products will become cheaper for consumers abroad, but at the same time, this is a problem because it's somewhat indicative of a future recession.

Other countries have banned or are checking Japanese products carefully. Although it is understandable, the bans are a shame. The last thing Japan needs right now is for people not to buy its exports. The answer is rather simple in this case. Don't buy things from the area directly near the plant. Kansai and further south are fine. That means things like Kobe beef are safe.

Tourists to Japan are still few. So the Japanese economy is suffering in this way as well.

Actually, the point of this post is to talk about something called jishuku (自粛), or self-restraint. Something amazing has happened to Japan since the quake. In a country which quite frankly prefers expensive goods over cheap ones and brand names over non-brand names, the practice of jishuku was rarer earlier this year. For example, let's look at a fairly common brand name in the States, which is Coach. Coach sells purses, bags, wallets, etc. It's a fine leather maker shop, and it's pretty well-respected in my opinion. In the US, Coach is also considered ridiculously expensive, and for good reason. If you sold bags at the same price in Japan as what you sell in them in the US though, people would not buy them because they would be too cheap for a brand name. That means brand name goods are tripled normally in cost. So if a bag costs $100 in the US, it will cost $300 in Japan. Levi jeans are another good example. I think you can buy them for $20 in the States. The cheapest that I've found them in Japan is $150, and that's the absolute cheapest. I've seen them go for as high as $300. So, what does this have to do with jishuku?

People prided themselves in the past on having luxury goods. It's the same the world round I suppose, but it was definitely theme here in Japan. However, since the earthquake, the practice of jishuku has come back in full force. Watching the TV, hearing the news, and looking at refugees who continue to stream into safer areas, the majority of people have decided to engage in the practice of jishuku. They just don't feel as if they deserve to enjoy a luxury product at the moment when some people don't even have houses, let alone food. In some ways, this has really helped Japan. Japan was supposed to suffer from planned rolling blackouts through April, but because people were conserving so much power, that idea was able to be cancelled. In the summer when energy use increases, we'll see if they're reinstated, but for now, this is definitely a positive. However, the cabinet ministers are urging people not to engage in jishuku when it comes to commodities. Japan needs money to rebuild and it can't do that when people aren't spending money. This of course is a double-edged sword though. If you tell people not to restrain themselves, will they start using goods that they should conserve, like food, water, electricity, gas, etc. If that's true, then it's dangerous to say to stop the feeling of self-restraint. Personally though, I'm for the idea. The economy needs to be boosted, and if you can emphasize still conserving on necessary goods while not necessarily conserving on luxury goods, maybe it would help things out.

Sources:
China concerned at Japan's prolonged nuclear crisis (Reuters)
「自粛ムードやめよう」閣僚から発言相次ぐ (朝日新聞)